In Sweden, Scandinavia, we have a company called "Fabric Scandinavia" and since 2008 they are a part of the big clothing fashion industry H&M-Group. Fabric Scandinavia is mostly designing clothes for the younger population and has become very big due to there unisex clothing, experiments with colors and pattern but also for their more independent style. Fabric Scandinavia has a few own brands that are well known, among them are Cheap Monday, Weekday and Monki the biggest. Below I have chosen three pictures from the store Monki. They are not only trying to sell and show you clothes but also by creating these black little creatures in their little world you can see that they are working a lot with design and to create a certain feeling for you as a costumer.
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